Harvard's Innovation Lab is one of Harvard's best kept secrets – it's the one place that Harvard students come together to innovate, form cross-disciplinary ventures, and embrace serendipity. Envision helped the i-lab get the word out in a bigger way – both within the Harvard campus and among the innovation community at large. Working closely with the marketing group, we developed stronger, more dynamic visual expressions, strategized social media campaigns, created an engaging system for collateral, amped up the visual experience inside the i-lab's walls, and spearheaded a dramatic, reportage-style photography approach for portraiture and event coverage.